We are looking for an experienced Senior Marketing Communication Specialist, who will join the ADB MarCom team. You will be responsible for marketing and communication activities related to promoting our products and building awareness of the ADB brand worldwide.
Do you want to create unique solutions on a global scale? Read below for more!
Job location: Zielona Gora or Poznan, Poland (hybrid)
What will you do?
- Developing and executing online B2B lead-generation campaigns, including paid campaigns
- Campaigns’ performance monitoring and social engagement evaluation with the analytics tools and performance metrics,
- Analysing and providing recommendations on how to improve and optimize already implemented campaigns,
- Interfacing with Product Groups, Sales, and Graphic Design to create high-quality marketing content,
- Support market intelligence activities,
- Maintenance of ADB social channels and websites – content creation, publication, management,
- Conducting external and internal communication via newsletters, articles, press releases, blog posts, surveys,
- Cooperating with external agencies, partners,
- Organizing online and in-person events/shows/webinars.
What’s important for us?
- Senior working experience as a Marketing Specialist (min. 5 years) in online B2B Marketing and Communication campaigns,
- Good skills in Social Media Marketing on LinkedIn, Twitter, Facebook, and YouTube,
- Good knowledge of analytics tools such as Google Analytics,
- Ability to design and implement multi-channel digital marketing campaigns,
- Creativity in generating marketing content,
- Knowledge of MS Office tools like Word, PowerPoint, Excel,
- Independent team player and go-getter approach – We want you to work like us – propose and implement your best ideas relying on your specialization. You have to be open-minded, and listen to others but, at last, you decide, how to do your job best,
- On-time and high-quality project delivery – You probably know, that time and quality are key to success in good marketing so you have to work dynamically and focus on the final effects,
- Self-development orientation – we want to help you grow by giving you support and the opportunity to find your way to success,
- English skills – ADB is an international company and our language is English. You will create all materials and content in this language; the closest team communicates in Polish.
Additional skills that will be useful for this position:
- Press releases, tech articles, white papers, reports writing ability/ experience
- Technological background, understanding of basics of networking, Web technologies, IT, video delivery
- Knowledge of marketing automation tools (like Mailchimp), Google tools (Google Analytics, Google Tag Manager), Adobe tools (Photoshop, InDesign, Illustrator), WordPress CMS, and/or market intelligence tools
- Experience in b2b marketing for video/streaming or broadband/ telecommunications domains
- Experience in photography and video production
- Experience in trade show events and online events organization
Why is it worth working with ADB?
- We do exceptional things: over 28 years on the market, creating products for over 200 global and leading Pay-TV and broadband operators. We do it in cooperation with technology leaders – our products are among the first in the market with local network Wi-Fi 7 devices,
- We offer true challenges in your daily work, utilizing and creating top-notch technology. Want proof? We’ve patented around 400 solutions and our products are used by nearly a million users,
- Our team consists of extremely experienced, highly qualified subject-matter Experts: 90% of us have a university degree and some are Ph.D.!
- At ADB, you can change a job without changing your employer. Our employees are promoted, expand competencies, change projects and teams, participate in internal recruitment, and relocate to other ADB offices,
- We work globally – ADB teams are based in Europe, the US, and Asia; our leading language is English,
- We are diverse – ADB is committed to providing equal opportunities to everyone regardless of their race, ethnicity, religion, gender, sexual orientation, national origin, age, physical ability, or any other characteristic protected by law. What’s more, our company is a signatory to the Women’s Empowerment Principles,
- We promote a learning culture because improving skills is an important part of our lives -ADB employees spend 2 hours of work per week on self-development using:
- Udemy courses,
- English lessons,
- internal and external training,
- other tools agreed upon with the supervisor,
- We care about the health of our employees and their families. The company subsidizes:
- medical care (individual or family),
- group life insurance,
- sport card,
- We are open to various forms of cooperation, depending on your needs.
