What consumers want
The growth of new online and on-demand video services, such as Netflix, has led to increased consumer desire for high quality TV experiences outside of the home. In parallel, video is increasingly replacing static displays and signage as way of conveying infotainment and advertising. Yet the internet revolution is far from over. As the rise of Facebook from a single university campus to over a billion strong community shows, being able to adapt quickly to the new connected world is a critical requirement for every Business TV service. In the face of such powerful social interaction; service providers, educational campuses and leisure businesses such as hotels, bars and gymnasiums are increasingly turning to video to attract and sell to a new generation of consumers that expect video and interactive media everywhere.
Delivery winning Business TV
Successful Business TV means providing consumers with high-quality, easy to use, fast and reliable services whether that is in a hotel room or hospital bed. The primary difference between business and domestic TV is the requirement to integrate the system alongside other business processes such as guest, patient and student entertainment and services in the context of a hotel, hospital or dormitory block. The TV industry has progressed from a linear broadcast medium to a more ‘on-demand’ experience; this requires that the modern IP based Business TV service meets the three key attributes of flexibility, reliability and cost.