With over 30 years on the market, ADB is a trusted provider of advanced solutions for the telecommunications and video industries. Our products, like Prisme™, Graphyne™, and VuTyme™ are at the forefront of innovation, supported by highly skilled engineering expert teams and numerous patents. We work internationally and offer a collaborative, future-focused environment for professionals who are ready to make an impact and continue to sharpen their expertise.
As a Sales and Business Development Representative, you will be responsible for driving revenue by selling high-quality software solutions from ADB’s portfolio. This role combines strategic account management with proactive business development and requires a deep understanding of industry challenges and a value-based sales approach. Your goal will be to build strong, long-term client relationships, identify new business opportunities, and contribute to the company’s continued growth.
Location: Europe
In this role, you will:
- Drive sales of cutting-edge software products and services, taking full ownership for revenue targets and market share growth,
- Develop and maintain trust-based relationships with key stakeholders and decision-makers,
- Manage the full sales cycle end-to-end: lead generation, outreach, presentations, value-based selling, proposals, negotiations, and closing,
- Act as a strategic advisor by matching client business challenges with software solutions, focusing on value – not price,
- Identify upselling and cross-selling opportunities within current accounts while actively pursuing new strategic clients,
- Provide accurate sales forecasts, pipeline updates, and business insights to senior leadership,
- Work closely with cross-functional teams – product, marketing, customer support to align efforts and ensure client success,
- Represent ADB at industry events and in direct client interactions with professionalism and a long-term partnership mindset,
- Balance company interests with customer needs, demonstrating sound business judgment and assertiveness when required.
Key qualifications:
- Minimum 5 years of proven success in B2B software sales, preferably in the Telco and/or Video industries,
- Well-developed network within the industry, especially among key decision-makers and influencers,
- Demonstrated ability to sell based on product value and functionality, not pricing,
- Experience in both new business and account management,
- Solid understanding of the sales cycle in complex software solutions,
- Strong knowledge of the video and communications market, customer needs, competitors, and trends,
- Excellent relationship-building skills and long-term client focus,
- High level of business ethics, responsibility, and a growth-oriented mindset,
- Excellent communication, negotiation, and presentation skills, with the ability to effectively convey complex ideas and solutions to diverse audiences,
- Experience in working with cross-functional teams to achieve shared business goals,
- Willingness to travel on business,
- Fluency in English; other European languages are an asset.
Why is it worth working with ADB ?
- We do exceptional things – ADB is not your average tech company. With 30 years on the market and products used by over 200 of the world’s top Pay-TV and broadband operators, we’ve already made a name for ourselves—and we’re just getting started. Just recently, we launched PRISME™, a game-changing platform redefining how telcos manage their networks.
- We offer true challenges in your daily work, utilizing and creating top-notch technology. Want proof? We’ve patented around 400 solutions and our products are used by nearly a million users.
- We create amazing solutions in cooperation with technology leaders – our products are among the first in the market with local network Wi-Fi 7 devices.
- Our team consists of extremely experienced, high-qualified subject-matter Experts: We don’t just hire talent—we grow it.
- We Invest in You – Growth is part of the journey here. That’s why we dedicate 5% of your work time to self-development. You’ll have access to:
- internal and external training,
- knowledge sharing sessions,
- other tools agreed upon with your supervisor.
- At ADB you can change a job without changing your employer. We support internal mobility, promotions, and career path changes because we believe in long-term collaboration. In fact, our employees stay with us for over 10 years on average—because there’s always something new to explore here.
- Global by Nature. Friendly by Choice. We work across borders, time zones, and cultures—but always together. And we know how to have fun, too. Whether its integration events, charity runs, or just catching up over coffee, we truly enjoy spending time together.
- We are diverse – ADB is committed to providing equal opportunities to everyone regardless of their race, ethnicity, religion, gender, sexual orientation, national origin, age, physical ability, or any other characteristic protected by law. What’s more, our company is a signatory to the Women’s Empowerment Principles.
If you’re a motivated sales professional with a strong understanding of the Telco & Video ecosystem and passion for software solutions, we’d love to hear from you.
Don’t hesitate to apply:
