30+ years of innovation

Our History

For over 30 years, ADB has developed and deployed connected software-based systems platforms that help operators deliver reliable video and broadband services worldwide.

From pioneering digital television technologies to connected home ecosystems and AI-driven service assurance, ADB continues to partner with operators through every stage of digital transformation.

Our journey

From digital TV foundations to AI-driven service assurance.

From pioneering digital television technologies to enabling connected home ecosystems and AI-driven service assurance, ADB continues to partner with operators through every stage of digital transformation, ensuring excellent customer experience and optimizing operational costs.

Today, ADB platforms serve millions of connected users globally across five continents. The company continues to invest in intelligent software platforms that help operators deliver next-generation video and broadband services while reducing churn and support costs.

CHOOSE A PHASE

Phase 1

Digital TV Foundations

1995 – 2005

1996 TV goes digital worldwide. Partnership with STMicroelectronics.

1997-2004 Rapid growth, tier-1 customers worldwide and headquarters relocation to Geneva.

2005 Successful IPO on SIX Swiss Exchange. Best performing IPO in Europe.

Phase 2

Broadband & Platform Expansion

2006 – 2015

2010 Acquisition of Pirelli Broadband: entry into the broadband data communication market

2012 Expansion of graphyne™ and vuTyme™ across Europe, Australia and North America.

2015 Focus on end-to-end Software & Systems and B2B mission-critical deployment.

Phase 3

Software & Systems Evolution

2016 – 2024

2019 Product portfolio expansion to complete end to end systems.

2023 ADB starts offering its software products for 3rd parties hardware both for Video and Broadband services.

2024 Launch of PRISME, our monitoring and network healing platform.

Phase 4

Intelligent Connectivity & AI Operations

2025 onward

PRISME Enters Commercial Deployment Phase leveraging AI to automate operators Customer Care processes, reduce churn and optimize operational costs